On 28 February, the winners of the annual “Russian Licensing Awards – 2023” were announced. The major children's hit “Three Cats” from STS Media won in the categories:

“Best Licensed Franchise”. The award is for licensed franchises for children and teenagers up to 12 years old.

“Best Classic Licensed Franchise”. The award is reserved for licensed franchises that have stood the test of time (ten years of licensing experience).

In the category “Best Licensed Range of Products for Parties and Holidays’ carnival costumes from “Three Cats” were selected as the award winners. The products are from the Karnavaloff brand.

In the category “Best Project with the Use of a Licensed Brand” was given to “The House of the Three Cats”, an art space opened for all fans of the animated series in September 2023 at VOKZAL 1853 food mall in St. Petersburg.

Another animated series from STS Media was also been nominated for the “Russian Licensing Awards – 2023”. “Hotel by the Sheep” has been shortlisted for “Best Licensing Startup” category. The nomination evaluated licensing franchises that have been on the market for no more than three years.

The second season of the animated series about the life of sheep Bella and her family premiered in November 2023. The YouTube channel “Hotel by the Sheep” has already amassed over 40 million views. Since the release of the first episodes of the animated series, which premiered on 3 September 2022, the cartoon about sheep has been watched by more than 3.6 million children from 4 to 6 years old.