The online cinema Wink.ru, National Media Group, NMG Studio, Studio Videoprokat, and the Solnechny Gorod charitable foundation launched the project трезвожить.рф, highlighting the problem of alcohol addiction. On the project's website you can take an addiction test, get advice from a psychologist and contacts of supporting organisations in your city, and find out what to do if a loved one suffers from alcohol addiction.
On 13 March, a presentation of the project and a public talk on the issue of alcohol addiction were held at the Wink lecture hall at the Russia International Exhibition and Forum. The event was attended by representatives of non-profit organisations involved in supporting families affected by addiction, psychologists, the producers of the series, and the creators of the social project.
The authors were inspired by the TV series “Nevernye”, in which the life of the main character, a successful lawyer and happy mother, is destroyed by alcohol. The first episodes are already available in the Wink.ru, the online cinema offering original content from Wink Originals.
“The title “Nevernye” was born out of divorce cases. But most importantly, the story about infidels is about being unfaithful to ourselves. We often betray our ideas, thoughts, opinions, just like the main character of the film. This can lead to a range of issues, including addiction and alcoholism. As producers and authors, we are continuously seeking to identify the individuals who embody the values and characteristics of our era. Olga Shilkovskaya (Akinshina) is an exemplary heroine of our time. She is a strong, fierce, free, daring and charming woman who fights for survival and the future of her child, while suffering from addiction, which was the result of severe childhood traumas,” share Anna Kolchina, Author of the idea, and Anastasia Koretskay, Showrunner of the project.
The social project трезвожить.рф is an initiative to collect all the information about alcohol addiction, its underlying causes, and effective self- and family-support strategies. Through the story of Olga, the protagonist of the TV series “Nevernye”, the authors of the project tell not only about how addiction gradually destroys all spheres of life, but also about how to notice the first signs, where to turn for help, how to behave around such people. Furthermore, the website offers the option of scheduling a complimentary online consultation with a specialist.
“According to recent research, over 40% of Russians report that they know someone struggling with alcohol addiction. However, there is a significant gap in knowledge regarding effective support strategies for loved ones and reliable resources for self-help. The topic of helping addicts is often taboo, and addicts are often rejected not only by society but also by their loved ones,” says Maria Zalunina, Head of Corporate Social Responsibility at NMG Holding. – “It is our objective to present content on the most complex social topics in a way that not only highlights the problem, but also provides the viewer with the tools to solve it. We are confident that this project will assist thousands of families in finding answers to challenging questions and solutions.”
“We always say that people are not born that way. Addiction is always a consequence of deeper problems, sometimes from childhood itself. And most importantly, alcoholism is a disease that can be treated. Трезвожить.рф is important not only because it contains a lot of information, but also because it is as open and honest as possible. We do not shame or judge anyone and we hope that thanks to this more people will feel comfortable asking for help,” said Marina Aksenova, Director of the Solnechny Gorod Charity Foundation.
After the end of the series, the website will continue to work as a full-fledged helping tool in the hands of the staff of the Solnechny Gorod Foundation, which will provide systematic assistance to all those who apply.