National Media Group has registered a new company, NMG Studio. NMG Studio's primary activity is investing in content projects and increasing NMG's presence in the film-making segment. The first project of NMG Studio will be the production of Attraction 2 co-produced by National Media Group together with Art Pictures Studio, Vodorod and Russia-1.

In 2017, National Media Group became a co-producer and co-investor of the feature length film Ice whose box office were record-breaking and exceeded RUB 1.5 billion.