National Media Group announces that Vladimir Babkov, who previously held the position of Executive Director, will head the EVEREST Sales House from September 1.

Karolina Sokolova, the previous head of the Sales House, decided to continue her career outside the National Media Group.

Svetlana Balanova, CEO of NMG:

“We thank Karolina for her contribution to the significant growth of NMG's product line and advertising revenue across all content distribution mediums and wish her the best of luck in further developing her career. I welcome Vladimir in his new role, who has been with NMG for over 7 years, has worked his way through a variety of sales positions and has extensive experience in sales organization in both TV and digital markets.

Under Vladimir's leadership, EVEREST will continue to work with advertising marketers to maximize opportunities to support and grow our advertisers' businesses through the many products offered by NMG in TV and digital, including transmedia projects.”

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Biography of Vladimir Babkov

Vladimir Babkov joined EVEREST in 2017 as Director of Sales Development in the regions and outside Russia. In 2022, he was appointed Executive Director.

Prior to joining EVEREST, Vladimir worked in classic advertising sales on the seller side for over 10 years, starting with Video International TREND.

Vladimir graduated from Tver State University with a degree in law.