National Media Group presents the results of the first case championship of creative ideas "Creators", which brought together 1,200 students from 81 regions of Russia, united in 250 teams.
Applications were submitted by students of various specialties from social sciences to engineers from more than 75 universities, including HSE, Financial University, Moscow State University, St. Petersburg State University, RANEPA, PRUE. Plekhanov, Gubkin Russian State University, RUDN, SFU and SPbPU. The leading fields are "Economics", "Information Technology", "Law" and "Chemistry and Biotechnology".
The championship lasted from August 13 to September 8 in the online format and gave students and specialists of non-creative specialties an opportunity to contribute to the development of the media industry. The project had several stages. The first qualifying stage was passed by 65 teams, which had an opportunity to realize their ideas with the support of media industry experts. As a result, 12 teams whose ideas met the criteria of the second qualifying stage made it to the final of the case championship.
The defense of creative projects was held on September 8 in the online format. The teams presented their projects to the top management of NMG in the sections "Content of Tomorrow" and "Big Idea". The participants proposed unique plots for series and shows, as well as innovative ideas for content in the media and entertainment industry. It was not only creativity that hey had to show, but also analytical skills - to justify why their idea is worthy of realization. At the end of the day the jury determined the winners, finalists and special prizes of the first championship of creative ideas:
- First place - LAVA Project team;
- Second place - Media Fruit team;
- Dream Team and Killer Queen shared the third place;
- Special prize from Channel 5 - Omichi team;
- Special prize from CTC Channel - the team "Mean Girls".
The winners of the championship received online certificates of 100 thousand rubles each, and the finalists - 35 thousand and 20 thousand rubles, respectively, for further development of their creative potential. And the winners of special prizes - a tour to the studio of "Channel 5" and a trip to the set of the series "The Heirs" or "Daddy's Daughters".
The Creators Case Championship is the first project of NMG where representatives of non-media professions became the authors of creative ideas and projects for the development of the media and entertainment industry in Russia. The championship was held within the framework of the new unified creative platform "Creators". The platform unites all strategic initiatives of the holding company and its assets in terms of immersion in the world of media, search and selection of creative talents and projects.
CEO of NMG Svetlana Balanova said:
"Each new season of NMG offers viewers something new in media and entertainment industry, in content - in movies, shows, series, animation. We also pay special attention to education and development of creative industries, investing resources in finding and nurturing new young talents.
The Creators Case Championship gave young people across the country the opportunity to unlock their creative potential, learn how to work with hypotheses and media formats, experiment and give the right form to their brightest ideas with the support of the best NMG experts. It was important for us to see a personal, non-standard view of what content should be, which will be interesting for today's youth. I am sure that all these ideas will find their realization in the future".