National Media Group announces the completion of a transaction to acquire a 50% stake in Hype Agency engaged in creating digital content and conducting advertising campaigns on the internet. A part of the transaction was NMG Studio. The transaction will allow us to enter the influencer marketing market being one of the fastest-growing in the field of online video advertising.
The operational management of the agency will remain the responsibility of the current team headed by Grigory Zorin. As a record producer, Zorin worked with such performers as Band'Eros, Noize MC, Anacondaz, Sergey Lazarev, and many others.
Hype Agency is one of leading influencer marketing agencies in Russia. The key area in the agency business is selling of advertising integrations into bloggers' digital content on various online and offline platforms, including Instagram and YouTube. The agency has been working in the Russian market since 2016 and helping brands to implement their objectives through a large portfolio of bloggers and other celebrities. Therefore, the agency offers a unique model for interaction between brands and their audience and new opportunities for advertisers and for bloggers themselves.
© 2022 Concept and design by Design Studio
All rights reserved