National Media Group and the Faculty of Creative Industries of the Higher School of Economics are launching a training course "Impact Media and Social Communications" and an Impact Content Laboratory. The course was developed by the experts of the "Headliners. Impact Media" Club and the Laboratory of Social Communications "Third Sector".
The course will start at the HSE Faculty of Creative Industries in November 2022 as an elective for all HSE students, as well as a project seminar for students of the HSE Institute of Media. The leading speakers of the course will be members of the Club and representatives of National Media Group. The mentors are Maria Zalunina, Head of Corporate Social Responsibility at NMG, and Nikita Tikhonov-Rau, General Director of the Third Sector Laboratory.
During the course, experts will talk about what socially transformative content is, consider impact content formats, teach how to create and produce it, measure social effects, as well as share how and where to find money to get an idea off the ground. Students will get acquainted with leading producers, directors, and film analysts, pitch their own projects, and learn how to fill out grant applications.
Speakers of the course include: CEO of NMG Studio Dmitry Tabarchuk, producer of the Troubled Teens series Natalia Golodova, CEO of Better and Director of Sustainable Development of Occam Vladlen Zamorsky, Executive Director of the CTC TV channel Natalia Abramochkina, President of the Center for social design Platforma Alexey Firsov, General Producer of the Black Box Production film company Konstantin Mankovsky, Director of Integrated Communications at the Internet Development Institute Alexander Lyapin, Deputy General Director of the Fifth Channel Marina Belova and other industry figures.
The Impact Content Laboratory will unite all joint projects of NMG, the Faculty of Creative Industries and the "Headliners. Impact Media" club, such as:
− a workshop of the master's program "Media Management";
− an elective "Impact Media and Social Communications";
− a project seminar on "How the Media Change the World for the Better" in the undergraduate Journalism program;
- an internship programs from the course speakers and from National Media Group;
− applied studies on the impact content media effects
Any HSE student can take part in the Laboratory's projects (for more information, please visit the website: https://cmd.hse.ru/impact/).
"Firstly, the joint course with the Faculty of Creative Industries of the Higher School of Economics is a logical continuation of our three-year cooperation with the Master's program "Media Management" of the HSE Institute of Media Research. Secondly, it is a part of the systematic work on the development of impact media in Russia. This topic is in great demand by the market and it is necessary to develop a younger generation of producers, journalists, directors who are concerned with the topic of socially transformative content. In 3-5 years, they will become the creative elite of the media in Russia, so it is important for us to provide them with the basics of creating and producing media impact projects today," said Svetlana Balanova, CEO of National Media Group.
"We actively welcome the launch of the Impact Media and Social Communications course and the Impact Content Laboratory at the Faculty of Creative Industries. Our faculty is traditionally deeply integrated into key processes in the field of creative industries. Maintaining a dialogue and searching for innovative ways of interacting with leading market leaders, such as National Media Group, has always been our primary goal. These joint educational initiatives will hopefully contribute to the positive development of the market and create a young community of experts able to shape a new image of the future," said Andrey Bystritsky, the dean of the Faculty of Creative Industries of the Higher School of Economics.
National Media Group is the largest private media holding in Russia. NMG manages a diversified portfolio of assets in the production, distribution and monetization of high-quality information and entertainment content across all media.
The main assets of the holding include the leaders of the Russian media market: terrestrial TV channels - REN TV, Channel Five, CTC, Domashniy, Che, CTC Love, CTC Kids; Multimedia Information Center MIC Izvestia (as part of the portal IZ.RU, Izvestia newspaper, Izvestia TV channel, news services of REN TV and Channel Five); as well as newspapers Sport-Express, Delovoy Petersburg. The Group owns a stake in Channel One.
The holding owns the company "NMG Studio". In 2019 NMG launched an online service more.tv.