"TV assets of NMG are actively developing. Channels’ content and formats are being changed, new faces are appearing on the channel, and new meanings are formulated. Moreover, competition in the television market increases. I am confident that under these conditions, expertise and experience of Alexander Rodnyansky will be essential and in valuable for the holding "-- said Alexander Ordzhonikidze, General Director of the National Media Group.
"I am very glad to join one of the largest media companies in Russia, and take part in the transformation of two channels with an extensive history and great potential. I hope that together with the team of the National Media Group, we can prove capability of modern TV to have an honest dialogue with the audience," - commented Alexander Rodnyansky.
Among the tasks assigned to the Expert Council are strategic planning and priority settings for REN TV and Channel 5, as well as support in formation and implementation of the development strategy for the TV channels, and recommendations to increase channels’ economic efficiency.
Expert Council will also assist in project creation and concepts for TV channels, development of strategies to boost ratings of TV programs and in evaluation of the broadcast effectiveness, as well as channels positioning.