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National Media Group (NMG) has announced the appointment of Evgeny Batyashin as the company’s Director of Technological Development. This personnel decision is aimed at strengthening the holding’s technological capabilities amid the growing digitalization of the media industry and advancing innovative business directions.
Svetlana Balanova, CEO of National Media Group:
“The present and future of the media industry are inextricably linked to technological progress. We are actively implementing artificial intelligence technologies into our workflows and business models. AI, machine learning and other cutting-edge tools have become an integral part of our daily operations. Evgeny joins the team at a crucial time when it is important for us to structure and unify everything already implemented across the group’s assets, to further integrate and enhance these solutions, bringing them to a new qualitative level. His expertise in innovation and digital solution development will enable National Media Group to successfully meet the challenges of digital transformation.”
Evgeny Batyashin, Director of Technological Development at NMG:
“I am pleased to join the NMG team. Like many other industries, the media business is now going through a stage of transformational digital change. I am convinced that the potential of artificial intelligence technologies opens up new opportunities for media.”
Biography of Evgeny Batyashin
Evgeny Batyashin graduated from Lomonosov Moscow State University, Faculty of Physics (1995–2001), and continued his postgraduate studies at the Department of Radiophysics (2001–2004).
His professional career includes leadership positions in major technology companies:
• 2011–2015 — Head of the Department of Innovative Technologies at Crossmedia-VI LLC;
• 2015–2017 — General and Executive Director at Amberdata LLC;
• 2019–2025 — Director of Research and Development at SberMarketing (S-Marketing LLC).
Svetlana Balanova, CEO of National Media Group:
“The present and future of the media industry are inextricably linked to technological progress. We are actively implementing artificial intelligence technologies into our workflows and business models. AI, machine learning and other cutting-edge tools have become an integral part of our daily operations. Evgeny joins the team at a crucial time when it is important for us to structure and unify everything already implemented across the group’s assets, to further integrate and enhance these solutions, bringing them to a new qualitative level. His expertise in innovation and digital solution development will enable National Media Group to successfully meet the challenges of digital transformation.”
Evgeny Batyashin, Director of Technological Development at NMG:
“I am pleased to join the NMG team. Like many other industries, the media business is now going through a stage of transformational digital change. I am convinced that the potential of artificial intelligence technologies opens up new opportunities for media.”
Biography of Evgeny Batyashin
Evgeny Batyashin graduated from Lomonosov Moscow State University, Faculty of Physics (1995–2001), and continued his postgraduate studies at the Department of Radiophysics (2001–2004).
His professional career includes leadership positions in major technology companies:
• 2011–2015 — Head of the Department of Innovative Technologies at Crossmedia-VI LLC;
• 2015–2017 — General and Executive Director at Amberdata LLC;
• 2019–2025 — Director of Research and Development at SberMarketing (S-Marketing LLC).