National Media Group announces the creation on the basis of STS Media of a new creative association “WHAT TO DO”, a studio for producing animation projects for family and adult audiences, as well as producing cross-media special projects. It was headed by media manager Denis Vsesvyatsky.

In his new role, Denis will be responsible for the production and implementation of animation projects aimed at family audiences, with a particular focus on content for adults. He will also oversee the production of special projects.

Alexander Akopov, Deputy General Director for Entertainment Broadcasting, NMG:

“We expect that Denis's expertise will contribute to the growth of the STS animation sector, and that his creative ideas will be in demand across all viewing environments, providing a new impetus to the digital development of STS animation projects. We are confident that his extensive expertise and creative potential will be a valuable asset to NMG, and that he will be able to contribute to our projects in a variety of ways”.

 

Denis Vsesvyatsky, Director of Creative association ‘WHAT TO DO’

“Animation today is a platform for communication for people of all ages. Something that can unite adults and children, create a common context and culture. The creative association “WHAT TO DO” will focus on the fact that new animation projects speak the same - modern - language with the audience and set the bar high for imagination. WHAT TO DO is open to collaborate and new ideas with all talented and promising players in the media market and beyond”.

Earlier NMG created “ECA”, a laboratory for debutants and students to develop projects for the entertainment and information segments of the holding company's broadcasting, online platforms, as well as feature films for cinema distribution.