Wink online cinema announces the launch of an All-in-One multi-subscription offering access to three entertainment services at once. Users can watch movies and TV series in the Wink online cinema, as well as listen to music or audiobooks in the Wink Music and Wink Books applications. Subscribers will have access to more than 50,000 movies and TV series, more than 50 million music tracks and over 40,000 audiobooks. In addition, users will be able to download a catalog of games to complete quizzes on the big screen.


	 Streaming services "Wink Music" and "Wink Books", as well as a catalog of games in the online cinema were launched in 2024. In February 2025, the catalog of books increased significantly - now subscribers have access to works of various genres from leading Russian publishers: from classics to the latest novelties. Users have the opportunity to listen to and download audiobooks, receive personal recommendations, get acquainted with book collections and add interesting works to their favorites. At the same time, introductory fragments of audiobooks are available without a subscription.


	 You can activate an All-in-One multi-subscription in your personal account on the website Wink.ru , as well as in the applications of the online cinema Wink and on the page wink.ru/one . The subscription price is 399 rubles per month, while its registration will significantly save money — paying for all services separately will be two and a half times.


	More expensive. New users can sign up for a 30-day subscription for free.


	 The All-in-One multi-subscription advertising campaign from Wink was attended by actors who starred in TV series available in the online cinema Wink: Mila Ershova ("Infidels", "Troubled Teens"), Lisa Ishchenko ("Liar") and Alana Chochieva ("Love of Evil").

Entertainment Territory: Wink online cinema presents an All-in-One multi-subscription

The media, which accumulates on its site all the most significant events in documentary films, was created with the participation of NMG DOC.


	 New projects, authors, schools, festivals — you can now learn about all this quickly and in detail on one site. New media "Documentary Cinema" DOC.ru with a high degree of expertise will inform about what is happening in documentary films and the film industry as a whole. Directors, producers, actors, cameramen, casting directors and other film professionals had the opportunity to speak and exchange opinions on this platform. DOC.ru also gives young talented TV and documentary filmmakers a chance to make themselves known.


	 Editor-in-Chief of "Documentary Cinema" DOC.ru Ilona Egiazarova:


	 "We intend to raise the problems of the industry, educate and discuss, working together with film critics — all this in order to create a powerful industrial community in our country. In addition, we will conduct a dialogue with caring viewers — our content, including an exclusive video, will appear on social networks — on our sites in VK, Telegram, Rutube, OK and Yandex.Zen".


	 The content of the new industrial media also consists of thematic film collections and reviews, announcements and reviews, reports from the film sets of documentary projects, full-length feature films and TV series.


	 An important part of the media is a large—scale encyclopedia of cinema, which includes profiles of both documentaries and feature films and TV series, as well as personal pages of industry professionals with links to their work.


	 In addition, the website presents all NMG DOC projects available for TV channels, online platforms and content producers.


	 ***


	 NMG DOC is a cluster of the National Media Group (NMG) specializing in the production of documentary content for TV, online services and platforms. The first project of NMG DOC on the air of REN TV was the documentary feature film "Alexander III" from the cycle "The Great Ones". The film was shown on November 1, 2024 and attracted about 6 million viewers. There are about 100 original documentaries in the production of NMG DOC.

On March 3, the new industrial media “Documentary Cinema” DOC.RU started its work

The National Media Group unites all the on-air TV channels of the holding into a single on-air television cluster. This strategic decision is aimed at strengthening the holding's leadership position in the TV market. The creation of the cluster will allow for more efficient management of the portfolio of TV channels included in the list of the largest in terms of audience share in the country, as well as achieve additional synergies in terms of cost optimization and technological development prospects. The curator of the terrestrial television cluster will be Vladimir Tyulin, in the role of the First Deputy General Director of NMG. He will also continue to head the Izvestia News Center and the REN TV channel.


	 Alexander Akopov, who held the positions of Deputy General Director of NMG for Entertainment Broadcasting and General Director of CTC TV channel, decided to leave NMG and focus on production and educational activities. Irina Varlamova, who previously held the position of Deputy General Director of CTC Media for content Management, was appointed acting Director of CTC TV channel.


	 All changes will take effect on March 1, 2025.


	 This is the second business cluster created at NMG - the first in 2024 was created by NMG DOC, specializing in the production of documentary films.


	 Creating a business cluster allows for maximum flexibility and process efficiency while maintaining the core business structure and speeding up the creation of new products.


	 Svetlana Balanova, CEO of NMG:


	 "Combining on-air TV channels into a single business cluster while maintaining and developing their individual brands is an important step towards strengthening NMG's leading position in the TV market. We strive to offer our viewers and advertisers the best television products in a wide variety of formats and genres, reaching all possible target audiences. NMG's business is increasingly diversifying, and today, in addition to the on-air television market, we also aim to have an active presence in the information and entertainment market in a broader context. We are grateful to Alexander Akopov and wish him success, and we plan to continue our cooperation with him in both production and educational areas."


	 ***


	 National Media Group is Russia's largest private media holding. NMG manages a diversified portfolio of assets in the production, distribution and monetization of high-quality information and entertainment content in all consumption media.


	 The holding's key assets include the leaders of the Russian media market: terrestrial TV channels - REN TV, 5TV, CTC, Domashniy, CHE!, CTC Love, CTC Kids; multimedia information center Izvestia (comprising the IZ.RU portal, Izvestia newspaper,


	 Izvestia TV channel, news services of REN TV and 5TV); newspapers - Sport Express, Delovoy Peterburg. The Group owns a stake in Channel One.


	 The holding is the owner of the NMG Studio company. In 2019, NMG launched the online service more.tv, and in June 2023 finalized a deal to merge the video services more.tv and Wink in a joint venture with PJSC Rostelecom. In November 2022, the holding announced the creation of a movie distribution company, NMG Kinoprokat. In January 2024, NMG launched NMG DOC, a unified platform for the production and distribution of works in the non-fiction genre. In April 2024, NMG and RDIF agreed to invest in the creation of a joint commercial fund for the development of cinema and animation.

NMG creates an on-air television business cluster to strengthen its leadership position in the information and entertainment market

Mediascope company summed up the results of the last television year. 5TV rose to third place, increasing the audience share to 7.7%, REN TV retained fifth place, increasing the share to 6.9% — this is the maximum growth among the big ten channels. Domashny and CTC are leading in the entertainment broadcasting segment by a wide margin from competitors.


	 According to the results of 2024, NMG retains a confident leadership in terms of channel audience share among all media holdings with a 25% share, further widening the gap with other market participants.

NMG TV channels in the TOP 10 TV channel ratings by audience share in 2024

The Russian feature film "Red Silk" directed by Andrey Volgin, after a mandatory approval procedure, received permission for co-production in China and accepted an invitation to a conference in China dedicated to co-production.


	 A strategic co-production partnership was concluded between Nota Bene Film Group and Fen Dou Mao Film &amp; TV Culture Media (Beijing) Co. and Tianjin Co-Production Film &amp; TV Co7, and the filming of the Chinese block took place on the territory of the largest Chinese film studio Hengdian World Studios.


	 On the Russian side, in addition to Nota Bene Film Group, NMG Film Distribution and Art Pictures Distribution (part of NMG Holding) are involved in the creation of the film with the support of the Cinema Fund.


	 Svetlana Balanova, CEO of NMG: "It is symbolic that the first joint project with China is being implemented for NMG this year, because 2024-2025 has been declared the cross-cultural years of Russia and China in Russia. China is an important and promising partner for us, and over the past few years alone, NMG has increased its sales to China by more than 5 times. Our projects such as the "Ice" franchise, the animated series "Three Cats", the films "Invasion", "Stalingrad" and many others are loved and recognized in China. Joint production is a new stage in the development of our business relations with this country."


	 By the way, the film "Red Silk" became one of the key projects presented at the event organized by the Chinese Film Foundation and China Film Group, which took place on October 21, 2024 in Quanzhou. The film became a successful example of co-production and close cooperation between Russia and China.


	 A total of 14 foreign projects from the USA, Japan, and Southeast Asian countries were presented at the conference.


	 Vadim Byrkin, general producer of Red Silk: "The participants of the All-China conference on co-production took great interest in both the project itself and its new trailer. The quality and scale of the filming, the versatility of the plot, and the multigenre nature were noted. We have seen once again that "Red Silk" is a movie that will work not only for Russian and Chinese audiences. We hope that the movie will be appreciated all over the world."


	 The detective action film "Red Silk" will be released in Russian cinemas on February 20, 2025. The date of the Chinese rental will be known later.

Russia and China are developing cooperation in the field of cinema

NMG Studiо announces a First Look Deal agreement with Sergey Taramaev and Lyubov Lvova, under the terms of which they have joined the company's creative team as directors and scriptwriters. As part of the new partnership, the company will have the right to be the first to consider projects to be developed by Sergei and Lyubov. 
 
 Sergey Taramaev and Lyubov Lvova are among the most sought-after directors and screenwriters in the Russian film industry. Their projects include festival hits “Winter Road” and “Metamorphosis”, as well as such rating series as “Black Spring” and “Fisher”. At the moment, a new project of the creative duo - a crime drama about the controversial 90's “Children of Change” is being prepared for release. 
 &nbsp; 
 Dmitry Tabarchuk, CEO of NMG Studio: 
 
 “The tandem of Sergei and Lyubov is a unique duo for Russian cinema. We were fortunate enough to work with them twice on projects dear to our studio and to see firsthand that they are authors with a great future. Now there will be even more opportunities for cooperation, and we are looking forward to their new ideas”. 
 &nbsp; 
 Sergey Taramaev and Lyubov Lvova, directors, screenwriters, creative producers of NMG Studio: 
 
 “We started working with NMG Studio on the Fisher series, and we were very inspired by their courage and creative freedom. We were convinced of this again with the series Children of Change, and there are several more daring projects in the pipeline that we will realize together.” 
 &nbsp; 
 Svetlana Balanova, CEO of National Media Group: 
 
 “In 2023, NMG Studios became one of the recognized market leaders in original projects, doubling its content production. In just one year, the detective “Fisher”, the drama “Actresses”, the drama “Ballet”, the fantasy “The Librarian”, the undisputed hit “The Boy’s Word. Blood on the pavement” and other projects came out. We are very happy that NMG and NMG Studio are becoming a center of attraction for the most innovative and talented creators. I am sure that cooperation with Sergey and Lyubov will result in bright and successful projects”. 
 
 *** 
 NMG Studio was established by National Media Group in October 2018 to develop and enrich the Russian film market with world-class projects, as well as to improve processes in film production. Since 2022, NMG Studio has been the General Producer of the online cinema Wink, and is also engaged in content production for the external market. 
 Among the projects of NMG Studio are such hits as Fyodor Bondarchuk's series “Actresses”, Zhora Kryzhovnikov's project “The Boy's Word: Blood on the Asphalt”, detective “‘Fisher” and others. On account of the company there are several national movie awards “Golden Eagle” and “Big Digit”, the main prize of the festival “New Season”, victories in Association of film and television producers, the National Award in the field of web content and other important industry achievements. 
 
 NMG Studio currently has over 30 projects in development. They are also shooting 6 new projects and 12 more are in script production. 
 
 *** 
 National Media Group is Russia's largest private media holding. NMG manages a diversified portfolio of assets in the production, distribution and monetization of high-quality information and entertainment content in all consumption media. 
 
 The holding's key assets include the leaders of the Russian media market: terrestrial TV channels - REN TV, 5TV, CTC, Domashniy, CHE!, CTC Love, CTC Kids; multimedia information center Izvestia (comprising the IZ.RU portal, Izvestia newspaper, 
 Izvestia TV channel, news services of REN TV and 5TV); newspapers - 
 Sport Express, Delovoy Peterburg. The Group owns a stake in Channel One. 
 
 The holding is the owner of the NMG Studio company. In 2019, NMG launched the online service more.tv, and in June 2023 finalized a deal to merge the video services more.tv and Wink in a joint venture with PJSC Rostelecom. In November 2022, the holding announced the creation of a movie distribution company, NMG Kinoprokat. In January 2024, NMG launched NMG DOC, a unified platform for the production and distribution of works in the non-fiction genre.

NMG Studio concludes exclusive contract with Sergey Taramaev and Lyubov Lvova

National Media Group announces that Vladimir Babkov, who previously held the position of Executive Director, will head the EVEREST Sales House from September 1.


	 Karolina Sokolova, the previous head of the Sales House, decided to continue her career outside the National Media Group.




	 Svetlana Balanova, CEO of NMG:


	 “We thank Karolina for her contribution to the significant growth of NMG's product line and advertising revenue across all content distribution mediums and wish her the best of luck in further developing her career. I welcome Vladimir in his new role, who has been with NMG for over 7 years, has worked his way through a variety of sales positions and has extensive experience in sales organization in both TV and digital markets.




	 Under Vladimir's leadership, EVEREST will continue to work with advertising marketers to maximize opportunities to support and grow our advertisers' businesses through the many products offered by NMG in TV and digital, including transmedia projects.”


	 ***


	 Biography of Vladimir Babkov


	 Vladimir Babkov joined EVEREST in 2017 as Director of Sales Development in the regions and outside Russia. In 2022, he was appointed Executive Director.


	 Prior to joining EVEREST, Vladimir worked in classic advertising sales on the seller side for over 10 years, starting with Video International TREND.


	 Vladimir graduated from Tver State University with a degree in law.

Vladimir Babkov to head EVEREST Sales House of National Media Group

The Center for Social Research “Platform” with the support of the National Media Group presented the next annual rating of films with high social effect, consisting of films released in 2023.




 Russian movies are watched more frequently.


	 The Russian film industry has made a leap forward over the past few years, gaining the respect and attention of its audience. 94% of Russians in 2024 positively assess the quality of Russian film content (high+medium). Over the past year, this indicator has grown by 6 pp. The indicator of those who rate the quality of Russian cinema very highly has grown by 26 p.p. over the past three years.




	 Domestic film production has become more frequently favored. This has been influenced by the availability of Russian film content thanks to online cinemas, as well as the consistency of the values conveyed with the viewer's perception of the world and the diversity of themes: from light family comedies to historical films with patriotic values.




 Leading films in the social impact rating.


	 The analysis of the 33 films of 2023 with the highest social impact identified a number of trends in themes, among which teenage topics, domestic violence, search for the self and the common man heroism.




	 It is these trends that formed the basis of the stories of the rating leaders. Among them are “The Doctor”, “Russkiy Krest”, “The Boy’s Word. Blood on the Asphalt”, “Vyzov” and ‘Troubled teens-5’. The top 5 are united by a significant social impact and a wide audience of viewers.




	 The rating also highlighted three leaders in terms of social impact on a narrow audience: “The Edge of the Broken Moon”, “Hello, Mom” and “Sama Vynovata?”.




	 Also included in the rating are: “Healthy Man,” ‘Yura the Wiper,’ ‘Snowbird,’ ‘To You and Me,’ ‘Centaur,’ ‘Cicadas,’ ‘Lord of the Wind,’ ‘The White List,’ ”In the Sun Along the Rows of Corn.” “Lunatics”, ‘Nuremberg’, ‘Can't Wait’, ‘Air’, ‘Kretsul’, ‘Volunteer Playlist’, ‘Rabies’, ‘Contact 2’, ‘Cool Change’, ‘Cyber Village’, ”Peace! Friendship! Chewing gum!-3”, ‘Breathing’, ‘Passion for Matvey’, Plaksa, ‘Mediator-3’, ‘1993’.




 Viewers want to see not only discussion of social problems, but also examples of their solution.


	 67% of respondents believe that cinema should purposefully change people and society, develop positive values, and provide role models of behavior. More than half of the respondents believe that cinema with a social impact has a favorable effect on changes in society.




	 The audience has expressed a request to find a “hero among us,” as stories about an ordinary person who shows heroism due to circumstances resonate with them. Films with such a plot allow the viewer to feel like a hero and give faith in the best in people.




	 It is noted that every year there is a growing interest in three themes in cinema: to value family, parents, children, friends (49%); to be patriotic, to love and be proud of one's homeland (37%); to give up bad habits that affect the quality of life and health (26%).




	 The older generation responds more to a positive agenda in movies with social impact. 51% expect such projects to give them a mental uplift. The same number of respondents prefer the feeling of sympathy and compassion from watching a movie.




	 10% mention injustice, 9% surprise and 8% shame. For the most part, it is young people who expect such emotions from movies with social impact. However, the deep drama in movies with social impact tends to have less impact.




	 However, both generations are brought together by the demand for real stories and ease of storytelling. It is important not just to highlight a problem, but also to demonstrate a solution. These factors increase the emotional permeability of the story, and this, in turn, increases the social impact of the movie.




	 Svetlana Balanova, CEO of National Media Group:


	 “NMG conducts an annual study of socially transformative cinema to better understand the demand of its audience. We see that there is a very clear request for it. We try to convey such important themes as family values, friendship, love and respect for our country in clear and emotional language through talented stories. It is very important for us not only to respond to the current demand of our viewers, but also to anticipate the topics that will concern them tomorrow, which will allow us to continue to develop socially transformative content on the Russian market”.




	 The research was conducted in February-April 2024. The survey involved 1,400 respondents over the age of 18 and 50 experts in film production. The survey included 10 in-depth interviews with experts and 2 focus groups with viewers to rank the top 33 Russian films with a socially transformative effect. Each respondent assessed the impact of the film on the viewer - from emotional involvement to an incentive to change behavior. Ranking was formed based on the respondents' answers, consisting of the average rating of the work on online platforms, which means wide reach, and the film's impact index.

NMG and Platform release third study of socially transformative content

On 7 June, Maer Group LLC and MIC Izvestia LLC entered into an agreement on information cooperation within the framework of the St. Petersburg International Economic Forum.


	 In other words, the organisations plan to develop a completely new format of out-of-home media environment, which will enable viewers to learn about the most important socio-political, economic and socio-cultural events of the country right on the streets of the city.


	 “Izvestia TV channel, which is part of our holding, is one of the two most popular news channels in Russia. Its distinctive broadcasting format enables viewers to access news from anywhere in the world, regardless of their communication preferences. When creating the channel, we worked to ensure that information could be easily received in noisy public places, which means that the presentation had to be concise, with concise and clear infographics. And this format turned out to be in high demand, and in the first few months we outperformed our main competitors. Now we are visible in airports, railway stations, municipal institutions, offices and hotels. Konstantin Valeryevich's suggestion about more active use of outdoor advertising, which he expressed at the RSPP (The Russian Union of Industrialists and Entrepreneurs) congress in April this year, was in line with our vision of further development. We would like to express our gratitude to MAER Media Holding for providing us with the opportunity to realise this ambitious project. I am confident that our joint media product will gain recognition and prove beneficial for the country,” said Vladimir Tyulin, General Director of Multimedia Information Centre Izvestia LLC.


	 In accordance with the terms of the agreement, Izvestia will provide exclusive access to tailored information content, based on video materials enhanced with infographics and text.


	 “MAER Media Holding, as a new media, has gone beyond the usual advertising media facades. Our street screens provide Russians with a convenient source of information on current affairs at the national and international levels. This is a big step towards the entire media sphere. Viewers follow socially significant events on television, in social networks, and now also on high-tech media screens. We are grateful for the opportunity to collaborate with Izvestia on the development of a new broadcasting format. Furthermore, our inaugural experience in this field was a resounding success. The joint broadcast of the Moscow Victory Parade on Red Square was seen over 50 million times by residents of Moscow and the Moscow region, St. Petersburg, Voronezh, Yekaterinburg, Chelyabinsk, Perm, Novosibirsk, Ufa, Tyumen, Samara, Nizhny Novgorod, Volgograd and Sochi,” said Konstantin Mayor, owner and CEO of MAER Media Holding.


	 In addition, both parties plan to innovate in various areas of joint activities to develop the new format.

Izvestia and Maer Group signed an agreement on the creation and development of a new media environment

National Media Group announces the creation on the basis of STS Media of a new creative association “WHAT TO DO”, a studio for producing animation projects for family and adult audiences, as well as producing cross-media special projects. It was headed by media manager Denis Vsesvyatsky.


	 In his new role, Denis will be responsible for the production and implementation of animation projects aimed at family audiences, with a particular focus on content for adults. He will also oversee the production of special projects.


	 Alexander Akopov, Deputy General Director for Entertainment Broadcasting, NMG:


	 “We expect that Denis's expertise will contribute to the growth of the STS animation sector, and that his creative ideas will be in demand across all viewing environments, providing a new impetus to the digital development of STS animation projects. We are confident that his extensive expertise and creative potential will be a valuable asset to NMG, and that he will be able to contribute to our projects in a variety of ways”.


	 &nbsp;


	 Denis Vsesvyatsky, Director of Creative association ‘WHAT TO DO’


	 “Animation today is a platform for communication for people of all ages. Something that can unite adults and children, create a common context and culture. The creative association “WHAT TO DO” will focus on the fact that new animation projects speak the same - modern - language with the audience and set the bar high for imagination. WHAT TO DO is open to collaborate and new ideas with all talented and promising players in the media market and beyond”.


	 Earlier NMG created “ECA”, a laboratory for debutants and students to develop projects for the entertainment and information segments of the holding company's broadcasting, online platforms, as well as feature films for cinema distribution.